They description of the logo on NRL.com is a great one:
Burns said, ?Essentially a Titan is an ?imaginary being? so we have the opportunity of making it whatever we want it to be. We will explore the characterisation of the Titan through the size and strength of a Mythological Gladiator ? super hero type. This is just the first step in what will be a long journey for the branding of the ?Titans?.
The logo is inspired by the spirit of the modern day TITAN. Simple clean
lines - modern but striking ? are reflected in the TITAN logo. Use of an international trend of colour blocking, graded effects and simplistic modern silhouettes gives it a cutting edge feel.
The colours encompass the heritage of the Gold Coast with use of sea (blue) sun (yellow) and sand (fawn) as well as bronze for the armour, grey for the steel swords and black represents a rock solid foundation and strength.
The combination of the two swords positioned behind the name and the helmet and armour add a disposition of strength to the logo.
Burns said, ?We wanted to ensure the colours represented the Gold Coast and that the logo, when lined up against the other 15 clubs in the NRL, is worthy of inclusion amongst what are some of the best and most successful brands in Australian sport.?