Round 1 is a rockstar night.
There's a round called Superhero Saturday.
One of the games in the winter months has something to do with wearing a 'Onesie'.
URGH....
This is a terrible, terrible decision by club management to go down this road. It won't work. Any promotion designed to get people to come along to the game that does not focus on the product on the field as the primary ingredient is doomed to failure.
Cricket Australia have been promoting One Day Cricket as a dress up party. Now, nobody is going to one day cricket. The ARU promoted their sevens event as a reason to 'dress up and party'. They got about 12K people across two days.
I realise that One Day cricket is a sport in decline and I also realise that Rugby Union is an absolute joke of a sport that nobody in their right mind would support in any way, shape or form.
This makes it all the more baffling why we would go down this road.
I'm not going to enter into the spirit of whatever the hell rockstar night is. I'm not wearing a cape or my undies outside my pants and I'm definitely not wearing a 'Onesie'. Don't take this as a sign I'm not supporting my team, I'll be paying for a membership and I'll be turning up to watch the team I love. I just won't be engaging in cheap marketing dribble that is likely to detract from the product on the field.