Broncos WOWed By New Principal Sponsor
Friday, November 23, 2007 - 12:22 PM
The Brisbane Broncos have today announced electronics giant WOW Sight and Sound as their naming rights sponsor for the next three years.
The club will now be known as the WOW Brisbane Broncos after the Queensland company replaced long-time supporter Ergon Energy as the principal sponsor.
The timing of the announcement could not be more fitting, with the NRL team to begin gearing for the 2008 competition with the official start of pre-season training tomorrow morning.
Already an existing sponsor, the WOW logo will now adorn both the sleeves and front of the Broncos? playing jersey, as well as dominate the training apparel.
?It is wonderful to have WOW Sight and Sound come on board as our new naming rights sponsor,? said Broncos managing director Bruno Cullen today.
?We are particularly happy as they have decided to extend their previous support as sleeve sponsor to now become our principal sponsor.
?We are looking forward to a new chapter of the Brisbane Broncos, teaming with WOW in a mutually beneficial and lasting relationship.?
WOW Sight and Sound managing director Sam Savvas said he was proud to become the principal sponsor of the most successful NRL team of the past 20 years.
?The Broncos have always ?wowed? their fans with their amazing displays of athleticism on the field, so it is only fitting they should take the title of WOW Brisbane Broncos,? said Mr Savvas.
?Our shared energy, passion and excitement make this an ideal partnership between one of the best rugby league clubs in the world and Australia?s most exciting electronics retailer.
?We are thrilled to be the Broncos? naming rights sponsor and look forward to a successful three years together.?
Brisbane-based WOW has 12 electronics superstores across Queensland, NSW and the Northern Territory, with plans to nearly double their store number in the next 12 months.
Mr Savvas said the Broncos? strong brand would drive recognition of the WOW product.
?This is a great coup for WOW and we are proud to be associated with such a dynamic team,? he said.
?With our expansion plans rapidly taking shape, it is the perfect way for us to connect with potential customers while getting the satisfaction of supporting one of Australia?s sporting icons.?
The exciting new deal replaces an eight-season partnership with Ergon Energy, which had been the Broncos? principal sponsor since 2000.
However Ergon Energy has extended its association with the Broncos by staying on as a platinum sponsor.
?I would like to point out that it has been a magnificent effort by Ergon Energy to be principal sponsor for such a long period of time,? said Mr Cullen.