DIEHARD
25-02-08, 05:06 PM
An invitation to Titans fans to be involved in an international research project
Do you jump for joy when our team scores a try and stamp your feet in frustration when one of our boys drops a ball or misses a tackle?! Well, this probably describes most of us and as a result the Jetstar Gold Coast Titans senior management has agreed to participate in some ground breaking international research into fan behaviour.
Southern Cross University, located in Lismore, Australia is undertaking a study to investigate the tribal behaviour of rugby league and rugby union fans that support professional teams playing in both Australia and England. Senior Lecturer within the Department of Exercise Science and Sport Management, Rudi Meir is conducting this as part of his PhD research.
"Fans are the lifeblood of any sport but even more so in professional team sports like rugby league and rugby union where their support through the good times and the bad can play a huge part in a club's survival. Yet we know very little about this aspect of being a fan and so this research is attempting to find answers to questions related to what it means to be a fan and how people actively involve themselves in supporting their team" said Rudi.
To this end Titans fans are being invited to participate in an online survey; so you can participate from the comfort of your own home! Titan management has agreed to be involved in this research because they see this as potentially being a valuable project that will add to the body of knowledge in sport marketing. Rudi also believes that ultimately it may well lead to strategies that work to further enhance the experience of fans in their support of our team.
Jetstar Gold Coast Titans CEO, Michael Searle said "The game and how the team performs on the field will always be the most important aspect of our sport to Titans fans. However, this research intends to establish what role supporting the team plays in a person's identity and how they relate to other Titans fans."
Click on the following hyperlink if you would like to volunteer to participate in this survey - read the "Welcome" page first, which outlines the nature of the research and your role. It takes about 20-25 minutes to complete, so put the jug on and sit down and tell us about your self!
http://www.surveymonkey.com/s.aspx?sm=97MgDaNoHk1IWG8OHjtYxg_3d_3d (http://www.surveymonkey.com/s.aspx?sm=97MgDaNoHk1IWG8OHjtYxg_3d_3d)
Participation is completely anonymous and the project has been approved by the Southern Cross University Human Research Ethics Committee. This survey will only be available to access until the 30th March 2008.
Source: http://www.titans.com.au/
Do you jump for joy when our team scores a try and stamp your feet in frustration when one of our boys drops a ball or misses a tackle?! Well, this probably describes most of us and as a result the Jetstar Gold Coast Titans senior management has agreed to participate in some ground breaking international research into fan behaviour.
Southern Cross University, located in Lismore, Australia is undertaking a study to investigate the tribal behaviour of rugby league and rugby union fans that support professional teams playing in both Australia and England. Senior Lecturer within the Department of Exercise Science and Sport Management, Rudi Meir is conducting this as part of his PhD research.
"Fans are the lifeblood of any sport but even more so in professional team sports like rugby league and rugby union where their support through the good times and the bad can play a huge part in a club's survival. Yet we know very little about this aspect of being a fan and so this research is attempting to find answers to questions related to what it means to be a fan and how people actively involve themselves in supporting their team" said Rudi.
To this end Titans fans are being invited to participate in an online survey; so you can participate from the comfort of your own home! Titan management has agreed to be involved in this research because they see this as potentially being a valuable project that will add to the body of knowledge in sport marketing. Rudi also believes that ultimately it may well lead to strategies that work to further enhance the experience of fans in their support of our team.
Jetstar Gold Coast Titans CEO, Michael Searle said "The game and how the team performs on the field will always be the most important aspect of our sport to Titans fans. However, this research intends to establish what role supporting the team plays in a person's identity and how they relate to other Titans fans."
Click on the following hyperlink if you would like to volunteer to participate in this survey - read the "Welcome" page first, which outlines the nature of the research and your role. It takes about 20-25 minutes to complete, so put the jug on and sit down and tell us about your self!
http://www.surveymonkey.com/s.aspx?sm=97MgDaNoHk1IWG8OHjtYxg_3d_3d (http://www.surveymonkey.com/s.aspx?sm=97MgDaNoHk1IWG8OHjtYxg_3d_3d)
Participation is completely anonymous and the project has been approved by the Southern Cross University Human Research Ethics Committee. This survey will only be available to access until the 30th March 2008.
Source: http://www.titans.com.au/